TikTok and Fresh Paradigms for Event Engagement

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Host: David Adler Guest: Kudzi Chikumbu, Brian Feit

In this episode of GatherGeeks, we're bringing you another live conversation that took place at BizBash's recent conference in Las Vegas. BizBash chairman and founder David Adler sat down with Kudzi Chikumbu, the director of creator community at TikTok, and Brian Feit, founder of New York-based creative marketing agency BMF. The pair has partnered over the last year to discover what the next generation of attendees and users really want, and they shared their insights during this captivating session. They also share case studies of TikTok events they've produced, why authenticity is everything, why music is so powerful in event creation, how TikTok has impacted event engagement and much more.

Sponsored by Ticketbud.

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