Secrets of Tinder's Success - Dating Mobile App Success Case Study

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Manage episode 126746592 series 181349
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Tinder is the location-based dating app which was launched on October, 2012 and made a real breakthrough. By January 2014, the app boasted more than 10 million users. By December of 2014, the app had been downloaded more than 40 million times with users swiping 1 billion times per day. On February 3rd the company reported that Tinder saw 100% year over year growth in monthly active users.

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