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GE Ep 334 [2021] - How to Create Product Lead Content w/ Xenia Muntean

25:26
 
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Контент предоставлен Dennis Brown. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Dennis Brown или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product-led content to grow her business.

Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable.

Tune in to hear Xenia’s amazing story…

1:17 – Overview of Planable

3:11 - Workflow problems at the social media agency + the Solution

5:09 – The journey… 0 to 1000

7:17 - Fundraising & Break-Even points

8:29 – Product-led content and SEO

11:48 – All about intent!

13:11 – Unique content based on customer data

15:04 – Leveraging data for a compelling story

17:09 – Sharing stories through case studies & ebooks

17:53 – Over-experimenting, doubling down, and letting go

21:10 – Autopsies for your experiments

22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking)

Resources:

Connect with Xenia Muntean

Facebook: Xenia Muntean

Website & Trial: Planable.io

Discount Code: Growth30 (30% off paid plans for 3 months)

Xenia’s Favorite Book: Stop Overthinking by Stephen Scott or Stop Overthinking! By Daisy Kinge

Xenia’s Favorite Tool: Superhuman

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

  continue reading

523 эпизодов

Artwork
iconПоделиться
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 14:39 (23d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 354598793 series 1993442
Контент предоставлен Dennis Brown. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Dennis Brown или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product-led content to grow her business.

Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable.

Tune in to hear Xenia’s amazing story…

1:17 – Overview of Planable

3:11 - Workflow problems at the social media agency + the Solution

5:09 – The journey… 0 to 1000

7:17 - Fundraising & Break-Even points

8:29 – Product-led content and SEO

11:48 – All about intent!

13:11 – Unique content based on customer data

15:04 – Leveraging data for a compelling story

17:09 – Sharing stories through case studies & ebooks

17:53 – Over-experimenting, doubling down, and letting go

21:10 – Autopsies for your experiments

22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking)

Resources:

Connect with Xenia Muntean

Facebook: Xenia Muntean

Website & Trial: Planable.io

Discount Code: Growth30 (30% off paid plans for 3 months)

Xenia’s Favorite Book: Stop Overthinking by Stephen Scott or Stop Overthinking! By Daisy Kinge

Xenia’s Favorite Tool: Superhuman

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

  continue reading

523 эпизодов

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