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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hidden Horsepower by Total Seal
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Content provided by Hidden Horsepower. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hidden Horsepower or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keith Jones from Total Seal Piston Rings and host Joe Castello interview the world's most knowledgeable engine builders. Technology, tips, and information about how to tackle challenges when building high performance engines and finding that "Hidden Horsepower".
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5 episodes
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Manage series 2732950
Content provided by Hidden Horsepower. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hidden Horsepower or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keith Jones from Total Seal Piston Rings and host Joe Castello interview the world's most knowledgeable engine builders. Technology, tips, and information about how to tackle challenges when building high performance engines and finding that "Hidden Horsepower".
…
continue reading
5 episodes
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1 PRI 2024 - Mark Pawuk, Ben Strader, and Darin Morgan Full 51:39
51:39
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Mark Pawuk, Ben Strader, and Darin Morgan stop by the Total Seal booth at PRI 2024. Mark Pawuk is a first time world champion in the NHRA Flex Jet Factory Stock Showdown. Mark discusses his engine builder David Barton and his long road to become champion. Ben Strader tuned for world champion Greg Stanfield in NHRA Factory X, and has great stories from the season, and Darin Morgan puts the Sox and Martin HEMI Challenge world on notice with his latest build at BES.…
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1 PRI 2024 - Pat Musi, Greg and Aaron Stanfield, and Gary Stinnett 47:24
47:24
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Pat Musi, Greg and Aaron Stanfield, and Gary Stinnett all swing by the Total Seal booth at PRI 2024. Each guest has something of great interest for hosts Lake and Joe.
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1 PRI 2024 - Greg Anderson, PRI President Mike Good, and London Zapzalka 47:14
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Greg Anderson, PRI President Mike Good, and 16 year old phenom London Zapzalka are the first guests in the Total Seal booth at PRI 2024. Greg Anderson recaps his 6th championship season in NHRA Pro Stock, PRI President Mike Good discusses the health of the industry, and 16 year old London Zapzalka talks about 3D printing a running internal combustion engine. The Performance Racing Industry trade show is a yearly tradition!…
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1 Keith Jones answers Frequently Asked Questions on Hidden Horsepower 33:58
33:58
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Keith Jones, Director of Technical Sales, answers the most common questions for Total Seal customers. What ring is right for my application? What should the end gap be set at? What cylinder finish do I need? What kind of oil should I use? Can you run gas ports with gapless rings? and more..
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