Building a Niche Podcast and Newsletter Through Free Content with Jeff Utecht

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Imagine being perfectly positioned to deal with the pandemic from a k-12 school's standpoint. That’s Jeff Utecht. Instead of just being in the K12 space, he specializes in technology implementation for K12 schools. But he didn’t just fall into that. He spends years building a brand, understanding his audience, and giving away content. How has that helped him? Listen to find out! Plus, we get deep into education during the pandemic in Build Something More.

Top Takeaways:
  • You create great content by understanding your niche and your audience. Jeff and his team know what their audience is asking, and created content to answer those questions.
  • Their podcast is a big piece of their sales funnel. Every time they put out a free guide, they do a podcast episode and encourage people to download the guide, which requires an email list. As a result, they have a great list to sell directly to (as well as continue to provide free value).
  • If you’re going to leverage social media, make sure to be where your audience is, and further, find the right hashtags people are following. Doing that allows you to target the right people and grow your audience!
Show Notes:

Sponsored by: Nexcess | LearnDash

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