Evolution of Business Events with Janet Dell, Freeman


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In this episode of the HRchat podcast, we consider culture, innovation, insight, and business transformation in the context of event production and inspiring leaders.

The guest today is Janet Dell, President and COO of Freeman, a global and award-winning leader in executive events production.

Janet is no stranger to unifying teams while bringing together some of the most creative live events across the country for clients that include Dell, MTV, and Forbes. Her company has produced some of the biggest events around to elevate brand presence and to inspire consumers to act.

When the pandemic hit, Freeman took its company down to the studs and on a dime, transitioned completely to digital, and implemented a 5-year plan in just 5 months. Freeman rounded out last year producing over 800 events and activating 116,000 exhibits.

Under its leadership team, Freeman recently ranked #4 in the Forbes Best Employers for Women in the U.S.

Questions For Janet Include:

  • Your company has produced some of the best-known events around to lift brand presence and to inspire attendees to act. Talk about some of the work done at Freeman pre-pandemic
  • What did the pandemic do to in-person events and what was your experience back in early 2020?
  • How did Freeman bounce back?
  • Why is data key to transformational leadership?
  • Can you talk to me about internal employee engagement scores and why you believe they matter?
  • Changing the Way Business is Done – Why do you suggest a new operating model can help many organizations in a post-pandemic world?

About Freeman

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, Janet and her team are on a mission to redefine live for a new era. With a data-driven approach and the world's largest network of experts, Freeman's insights are shaping exhibitions, exhibits, and events that drive audiences to action. Their integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter. Learn more: freeman.com
We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast, and Iceni Media Inc.

This episode of HRchat is supported by Workzinga. Companies that hire based on alignment will reduce attrition, increase productivity, and boost creativity within their organization. The Workzinga team can show companies and candidates accurate culture alignment based on 26 characteristics! Learn more at workzinga.com

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