How to be a More Impactful CHRO with Norm Smallwood, RBL Group


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In this episode, Bill Banham talks with Norm Smallwood, a recognized authority in developing businesses and their leaders to deliver results and increase value.
In 2000, Norm co-founded The RBL Group, an advisory firm to the world's top HR leaders, with Dave Ulrich. His current work relates to increasing business value by building “outside-in” organizational, leadership, and people capabilities that measurably impact market value.

Questions For Norm Include:

  • How would you describe the evolution of HR?
  • What are some trends you're seeing in human capital analytics?
  • What are the KPIs to consider when hiring a CEO?
  • What about the KPIs for hiring and measuring HR leaders?
  • What is your take on succession planning? Is there a best way to do it?
  • What have the best companies done to develop the leaders with the right capacity to lead successfully? Can you give some examples of companies getting it right?

More About Norm Smallwood

Norm partners with clients to increase the contribution of people to the business by aligning the organization to foster high-performance cultures that resonate with customers. Outputs include distinctive organizational capabilities and a recognizable leadership brand. Success is defined as increased confidence in the future by investors, customers, and employees. This translates in publicly traded firms to a higher stock price and a strong reputation for the business.
In 2010, the Harvard Business Review recognized Norm in an ad for the magazine as doing “innovative and ground-breaking work on effective leadership.”
Norm has co-authored eight books, and he has published more than a hundred articles in leading journals and newspapers. Norm has been a frequent blogger on HBR Online where his blog on Personal Leader Brand was highlighted as one of ten most read of 2010.
He was a faculty member in executive education at the University of Michigan in the Ross School of Management between 2001 and 2003. For several years, Leadership Excellence magazine has ranked
Prior to co-founding The RBL Group, Norm was a founding partner of Novations Group, Inc. where he led business strategy, organization design, and human resource management projects for a wide variety of clients spanning multiple industries. Before this, he was an organization development professional at Procter and Gamble in a start up business in Georgia and in Calgary, Alberta, with Esso Resources Canada.
We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast, and Iceni Media Inc.

This episode of HRchat is supported by Workzinga. Companies that hire based on alignment will reduce attrition, increase productivity, and boost creativity within their organization. The Workzinga team can show companies and candidates accurate culture alignment based on 26 characteristics! Learn more at

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