Improving Tofu, Driving Massive Change: a chat with David W. Jones

human insights with james cox

David W. Jones is co-founder of Thrilling Foods, a company based in Portland, Oregon, that is changing how consumers are relating to tofu. Jones has developed a patented process to add flavor to tofu that is changing peoples perceptions and tastes. Specifically he has developed a vegan form of bacon that many consider superior in taste to the animal products. The end result is a consumer experience that is enjoyable, delicious, good for your health, and good for the planet.

A great conversation that will open minds and drive real change.