Работайте офлайн с приложением Player FM !
Business Weekly: How influencers break the internet
Manage episode 317166117 series 2806638
Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1134 эпизодов
Manage episode 317166117 series 2806638
Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1134 эпизодов
Все серии
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.