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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Tyson 2.0 and how to do a celeb brand right.
Manage episode 321610621 series 1019975
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Do celebrity brands work? Most celebrity brands suck. They get away with inferior products and marketing because they have that celebrity photo on the packaging. It's kind of like how restaurants with incredible views don't need to have great food. Tyson 2.0 is the exception. Tyson 2.0 sets itself apart with true authenticity. Mike Tyson loves weed and personally samples everything that goes in the bags. Adam and the team have done a great job of capturing what today's consumers want and the market is rewarding them. They recently signed a deal with MSO Columbia Care that will bring Tyson 2.0 products across the country. https://tyson20.com/ ==== Thanks to Bespoke Financial for sponsoring. If you are raising money, you need to check out the Bespoke Fintech Platform. https://bespokefinancial.com/
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