Ep. 2167 Vincenzo Russo Makes Spaghetti with Sardines | On The Road With Stevie Kim

Italian Wine Podcast

Welcome to Episode 2167 of On The Road Edition with Stevie Kim. Today Stevie’s guest is Vincenzo Russo, Professor and Researcher at IULM University in Milan. On today’s episode Vincenzo talks Stevie through a typical Sicilian recipe for ‘pasta con le sarde a mare’ for under 5 euros in Cefalù, Sicily.

More about today’s guest:

Vincenzo Russo is an expert in neuromarketing and consumer behavior and serves as the Coordinator of the Research Center on Neuromarketing, *Behavior and Brain LabIULM*, at IULM University. With extensive experience in the field, he has made significant contributions to both academic research and the practical application of neuromarketing techniques.

Vincenzo is the author of several influential works, including *Psicologia della Comunicazione e Neuromarketing* (2017, Pearson), *Psicologia dei Consumi* (2013, McGraw-Hill), and *Neuroscienze a Tavola* (2020, Guerini). He is also an editor for *Frontiers in Psychology*, where he oversees a Research Topic on Neuromanagement and Neuromarketing.

Since 2008, Vincenzo has been deeply involved in neuromarketing research and practice. Through the *Behavior and Brain LabIULM* and his dedicated team, he collaborates with clients, vendors, and industry associations to enhance communication and marketing strategies using a neuroscientific approach.

Connect:

Instagram: vincenzorussomipa

LinkedIn: https://www.linkedin.com/in/vincenzorussoiulm/

Website: https://www.iulm.it/it/iulm/ateneo/docenti-e-collaboratori/russo-vincenzo

More about the host Stevie Kim:

Stevie Kim hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!

Connect:

Social Links: https://zaap.bio/steviekim

Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/

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