Manage episode 302661693 series 2080152
In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a good time to ask and what makes for a good question? Find out in this interview!
- Jon on Twitter
- Jon's book 'Asking for trouble'
If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.