Dynamic capability - another innovation song

Managing innovation - creating value from ideas

Continuing my quest to put key innovation management themes to music, here's another song. Lyrics below:
You like to think you’re sitting on top of your technology

Your gadgets are smart and cool ‘cos you do lots of R and D

Your software’s fast - your data’s the best

Your packaging’s great - you can ignore the rest

There’s only one problem left at your door

Folks don’t want your product any more….

Chorus

So you need…

Dynamic capability

In innovation it’s got to be

Dynamic capability

At the heart of your philosophy

You can’t rely on the old routines

To deal with problems you’ve never seen

In innovation the key to creation

Is to keep on building up your……

Dynamic capability, Dynamic capability

Are you really using all the knowledge that’s out there?

Trying new ways to open up, learning how to share?

Not all the smart guys are working for you

You need to network, let ideas flow through

If you’re not ready to trade what you know

It won’t be just your innovation that’s closed!

When Henry Ford started making cars, we didn't have a voice

But now we don’t just want Model T’s – we want lots of choice!

We’re all looking for customisation

Out on the streets the word is ‘co-creation’

Users can innovate, give them their say

But if you don’t listen they’ll just walk away!

If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.
You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.
Or subscribe to my YouTube channel here