Ep 332: Give Them Something to Talk About

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!

Story Time (06:16)

• Jackie came across a failed AI ad for a Paw Patrol experience.
• Andrew bought a Tesla and realizes how important the brand is.
• Julie’s AI audio book turned out to be a failure.

The News (17:31)

• The Great Compression (https://www.nytimes.com)
• The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That’s an Improvement From Last Year (https://www.redfin.com)
• Don't wait to buy a home (https://www.businessinsider.com)
  

Things We Love Things We Hate (39:01)

• Andrew is enjoying the self driving auto pilot on his Tesla, but is also terrified of it.
• Jackie loves including her her kids in her hobbies like water coloring.
• Julie has gotten back into thrifting and is loving

Market Proof Marketing · Ep 332: Give Them Something to Talk About

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!