Ep 335: It’s Not Slow, You’re Slow

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don’t, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up!

Story Time (07:48)

• Jessie's tagline for the episode is “it’s not slow, you’re slow”.
• Kevin had an interesting conversation with someone from one of the top 25 builders.
• Andrew’s self driving trial ended and he is sad.
  

The News (29:45)

• The Q1 2024 Online Sales Benchmarks (https://www.doyouconvert.com)
• AI is making Meta’s apps basically unusable (https://www.fastcompany.com)
  
• Predicted 25% Drop In Search Volume Remains Unclear (https://datos.live)
• Most Americans Have Regrets About Buying a New Construction Home (2022 Data) (https://www.realestatewitch.com)
• Three-Quarters Of Households are Priced Out Of The Housing Market (https://www.builderonline.com)
• Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash (https://www.theverge.com)
  

Things We Love Things We Hate (48:55)

• Kevin loves that his flight was upgraded to first class.
• Jessie gives a shout out to the blue bag nerd clusters.
• Andrew is loving the Ninja Creamy.

Market Proof Marketing · Ep 335: It's Not Slow, You're Slow

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!