Erik Austin (Vail Resorts)


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The one where Ted chats with Erik from Vail Resorts about:

  • Turning Whistler into a global brand
  • His early entrepreneurial days in Mont Tremblant starting a white water rafting business
  • E-comm & Reservations: what's changed and what remains the same
  • The Vancouver 2010 Winter Olympics
  • His experience at VAIL and how to scale brand experience
  • His favourite book if he were ever trapped in a deserted ski cabin

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