How to find the perfect customer in a crowded market

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Manage episode 299847196 series 84862
Сделано Matt Medeiros и найдено благодаря Player FM и нашему сообществу. Авторские права принадлежат издателю, а не Player FM, и аудиоматериалы транслируются прямо с его сервера. Нажмите на кнопку Подписаться, чтобы следить за обновлениями через Player FM или скопируйте и вставьте ссылку на канал в другое приложение для подкастов.

Even with all of the WordPress consolidation happening, there's still plenty of opportunity ahead for the industry.

There's lots of potential users, customers, and room for investment (note: we just saw the acquisition of Yoast happen by Newfold, formally EIG. If I had to guess, somewhere between a $30-50M deal.)

If you though the plugin space is crowded or even more specifically the membership & LMS veritcal, then I have a surprise for you today. Nathalie Lussier, founder of AccessAlly a LMS plugin for WordPress joins us to talk about her venture in building her business.

From selling online courses and building community to building and selling software -- this is a fantastic lesson for all of us. Her and her team are really proving that in the a crowded market, you stand apart from the crowd by knowing who your perfect customer is and building them the perfect product.

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