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User Voice and Customer Perspective
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We talk with Melinda Belcher about researching and applying customer perspective. Melinda is the Senior Director of Digital Experience at Mastercard and founder of a UX Content Design meetup in New York City.
Melinda shares her experience with digital content design and strategy and how it has evolved over time. She gives tips on how to enable internal teams to create content and align on the voice of the customer.
Thanks for tuning in to the Meaningful Content Mixer. If you're inspired to leave a review or share this episode with others, we'd appreciate it!
Next episode, we'll review our top takeaways from talking with Melida and share examples of how to research and apply voice of the customer. Subscribe wherever you're tuning in so you don't miss it.
- UX Meetup: www.uxcontentdesign.nyc
- Every Experience is a Content Experience: https://writer.com/blog/every-experience-is-a-content-experience-interview-with-melinda-belcher
- Content Design Drives Great Customer Experience At Mastercard: https://www.boye-co.com/blog/2020/11/13/content-design-drives-great-customer-experience-at-mastercard
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