[SOLO] How to Turn Giving Tuesday Donors Into Long-Term Supporters

Nonprofit Nation with Julia Campbell

How did Giving Tuesday go for you? I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.
But what happens after the donation comes in?
What’s the plan to keep these new donors and bring them into the fold long term, after November 29th?
Let’s talk about donor psychology. We know what donors want.

The National Donor Commitment Study by Donor Voice tell us that donors give again and again to nonprofits where:

• The organization is perceived to be effective
• The donor knows what to expect with each interaction
• The donor receives a timely thank you
• There are Opportunities to make views known
• Donor feels like they are part of an important cause
• Donor feels that their involvement is appreciate
• Donor receives info showing who is being helped

What’s your plan to give this, and even more, to your new donors?

What should nonprofits do after #GivingTuesday to continue the momentum and to keep the donors in the fold?

In this episode, I give you 10 ideas for cultivating these generous people and creating a long-term relationship with them.
Resources mentioned:

• charity:water turns five years old. And we want to thank you.
• Canva for Nonprofits
• Animoto for Nonprofits

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts