Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)
Manage episode 282765613 series 2835175
An interview with Abby Hehemann. Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.
- The role of Product Marketing and importance of getting close to the Product team
- Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
- The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
- The importance of communication and collaboration between functions
- How she got involved with Product-Led Growth hub and their future collaboration plans
- Whether Product Marketing should report to the VP of Marketing or the VP of Product
- Most importantly, whether you can get get good nachos in Poland
And much more!