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DNA science. Artificial intelligence. Smartphones and 3D printers. Science and technology have transformed the world we live in. But how did we get here? It wasn’t by accident. Well, sometimes it was. It was also the result of hard work, teamwork, and competition. And incredibly surprising moments. Hosted by bestselling author Steven Johnson (“How We Got To Now”), American Innovations uses immersive scenes to tell the stories of the scientists, engineers, and ordinary people behind the great ...
Fonts
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Fonts are usually invisible to us; we absorb the written word without noticing the medium (unless someone sends you an email in comic sans and then you can’t see past the choice of font!)
But every font is a piece of design, created for a specific purpose at a specific point in time. Laden with meanings, some of which we subconsciously absorb when we see it.
Today’s guest is Sarah Hyndman, author of Why Fonts Matter and whose company Type Tasting delves into the power that typography has over us.
Edited by Joseph Knight, Produced by Freddy Chick, Senior Producer is Charlotte Long.
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