They're Making Video Podcasts A Thing Again… Again And It Might Just Work This Time

Podcast Pontifications

On the whole, podcasting hasn’t been kind to video content producers. And video hasn’t been kind to podcasters’ wallets. But four developing trends could change how podcasters think about video in the future.

In the beginning, there were audio podcasts. And then about 13 seconds later there were also video podcasts. But the bifurcation of audio podcasts and video podcasts was relatively short-lived, thanks to Google’s acquisition and promoting the hell out of YouTube.

Since that time, several entrepreneurs have tried to bring video back to podcasting with varying degrees of success, though none deserving of the adjective “breakout”.

But now, forces are converging and video podcasting again could become a thing. Again? Here’s why:

Earlier this month, YouTube announced they were looking for an executive to oversee podcasting on their platform. Today, many podcasters are (often crudely) already making video versions of their podcasts and distributing them on YouTube.

Just last week, Spotify and Anchor announced they'd soon be hosting audio and video versions of select podcasts in the Spotify app.

Right now, developers in the Podcasting 2.0 movement are developing a way to distribute more than one media file per episode. Like a video and an audio version, doing what Spotify is doing but in a non-propriety manner.

And with those moves is Descript, getting us closer to a world where we edit media holistically, rather than editing audio and video separately.

Oh, what a time to be alive. While you’re making your holiday gift guides, you may want to have a serious think on how your show fits in a world where audio and video are both valid options for your listeners.

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Boostagram Corner

Thanks to Garret Godfree and John Kostuch for the coffee. Virtual and physical. Links in the next section.

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Links:

• Getting more than 10K downloads per episode? Talk to Gumball.fm!

• Happy Tree Friends - https://en.wikipedia.org/wiki/Happy_Tree_Friends

• Ask A Ninja - https://en.wikipedia.org/wiki/Ask_a_Ninja

• YouTube seeks podcast boss - https://www.bloomberg.com/news/articles/2021-10-05/youtube-looks-to-hire-its-first-executive-focused-on-podcasts

• Spotify wants video podcasts - https://blog.anchor.fm/updates/video

• Value-for-value for this show - https://podcastpontifications.com/value-4-value

• Descript all-in-one platform (affiliate) - https://www.descript.com/?lmref=xjgbqw

• Garrett Godfrey - https://twitter.com/musciguy

• Good Patron - https://utrmedia.org/podcasts/good-patron-podcast

• Centre Steer - https://twitter.com/centresteer

• New Podcast Apps - http://newpodcastapps.com

• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/theyre-making-video-podcasts-a-thing-again-again-and-it-might-just-work-this-time.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

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Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

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Photo by Jakob Owens on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy