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You Can Be An Expert On Your Podcast Without Being A Jerk About It

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Manage episode 305066899 series 2452610
Контент предоставлен Evo Terra. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Evo Terra или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants?

Ask yourself: Are you an expert, or are you a guide?

A better way to ask that question might be; does your audience want you to be an expert, or do they want you to be a guide?

Yes, there are plenty of examples of podcasts where the audience does in fact want to hear expertise from an expert.

But how often is that? Even for a tightly-niched-down podcast, a good portion of the audience probably wants the podcast host to use their expertise to guide them through the episode.

Here’s a quick litmus test: If you start to answer a question on your podcast and you either say or think the words “Well… it depends” before you give your answer; then it’s a near-certainty that the next words you say will be in the voice of a guide, not an expert.

Guides recognize there's no one right way to present their ideas on their podcast.

Guides recognize they don't have all the answers and therefore can’t share all the answers on their podcast.

Guides recognize the role that serendipity and circumstance play in the lives of their podcast listeners. Lives that might look quite different from their own.

So reflect back on the last few episodes of your show. Is your audience relying on you to tell them what to do? Or are they relying on you and your expertise to guide them?

I try very hard to do the latter. But as with all things in life, YMMV.

-----

Links:

• Getting more than 10K downloads per episode? Talk to Gumball.fm!

• Monkey River - https://en.wikipedia.org/wiki/Monkey_River

• Howler monkeys - https://en.wikipedia.org/wiki/Guatemalan_black_howler

• Value-for-value for this show - https://podcastpontifications.com/value-4-value

• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor

-----

A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/you-can-be-an-expert-on-your-podcast-without-being-a-jerk-about-it.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com.

Photo by Austin Distel on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy
  continue reading

605 эпизодов

Artwork
iconПоделиться
 
Manage episode 305066899 series 2452610
Контент предоставлен Evo Terra. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Evo Terra или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants?

Ask yourself: Are you an expert, or are you a guide?

A better way to ask that question might be; does your audience want you to be an expert, or do they want you to be a guide?

Yes, there are plenty of examples of podcasts where the audience does in fact want to hear expertise from an expert.

But how often is that? Even for a tightly-niched-down podcast, a good portion of the audience probably wants the podcast host to use their expertise to guide them through the episode.

Here’s a quick litmus test: If you start to answer a question on your podcast and you either say or think the words “Well… it depends” before you give your answer; then it’s a near-certainty that the next words you say will be in the voice of a guide, not an expert.

Guides recognize there's no one right way to present their ideas on their podcast.

Guides recognize they don't have all the answers and therefore can’t share all the answers on their podcast.

Guides recognize the role that serendipity and circumstance play in the lives of their podcast listeners. Lives that might look quite different from their own.

So reflect back on the last few episodes of your show. Is your audience relying on you to tell them what to do? Or are they relying on you and your expertise to guide them?

I try very hard to do the latter. But as with all things in life, YMMV.

-----

Links:

• Getting more than 10K downloads per episode? Talk to Gumball.fm!

• Monkey River - https://en.wikipedia.org/wiki/Monkey_River

• Howler monkeys - https://en.wikipedia.org/wiki/Guatemalan_black_howler

• Value-for-value for this show - https://podcastpontifications.com/value-4-value

• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor

-----

A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/you-can-be-an-expert-on-your-podcast-without-being-a-jerk-about-it.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com.

Photo by Austin Distel on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy
  continue reading

605 эпизодов

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