Creating Content for Your Niche with Laura Smous

Press Play: Video Marketing Leaders

Shownotes

(0:39) Introducing Laura Smous from Verblio

(4:32) Understanding your customers’ required outcome

(7:27) What sets Verblio apart?

(10:13) The role of AI in content creation

(19:23) Focusing on your niche

(22:21) Measuring success with content creation

(26:29) Myth-busting

(32:36) What’s next for Laura and Verblio?

Links

Derek Gerber

Laura Smous

Verblio

Quotes

“Understanding what will make [your client] feel like they have hit their desired outcome is something that you have to do upfront...And then that ties closely then to your end audience as well, which is just making sure you spen the time to understand who your customers customers are, and making sure that they understand them as well.” (6:03)

“It may not always make sense to sell someone more content. It may make sense for them to look at a few categories of pieces that have performed well and are decaying, or pieces that should have hit the mark but didn’t, and actually refresh those, which like I said, in many cases may mean less content.” (8:00)

“If you know that you have something really special and you’ve got that niche and you have the ability to pull it off and speak to that audience, you are much, much more likely to rank faster by creating this very niche-specific content around a focused segment.” (21:24)

“You want your content library as a whole performing for your business. So, you need page-level performance to get there, but it’s really over time, I think, the collection of things that established credibility that are going to be what sustains you.” (22:54)