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Employing Analytics to Boost Your Ad Campaign with JP Clement
Manage episode 293891827 series 2917034
Контент предоставлен Explainify, LLC and Derek Gerber. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Explainify, LLC and Derek Gerber или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Shownotes
(0:44) Introducing JP Clement and boomtown
(5:24) Using data to tell stories
(10:22) Using analytics to drive leads
(15:11) Busting the top 3 myths about digital marketing
(21:27) Wrap up
Links
Quotes
“We tell stories because I don’t want to throw a bunch of charts and tables and numbers at our clients. They’re not going to look at it, and they’re not going to understand it.” (8:40)
“Marketing is not 100% creativity. It’s 50% science, and the other half is 50% what I like to call feng shui.” (9:35)
“We use things like email marketing, social media marketing, influencer marketing, content marketing, and so on, and we put these pieces together in a way that I believe is very creative. And this is how we get our clients over that hump to differentiate themselves.” (11:37)
“There will be some quick pops from or digital marketing efforts now, but some of those investments may hit us 9 or 12 months form now.” (19:11)
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