Should You Target Zero Search Volume Keywords? - Presented by ContentX10.com

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Should You Target Zero Search Volume Keywords?

As an online business owner, you know that keywords are essential for driving traffic to your website. However, you may have been led to believe that only high-traffic keywords are worth your time and energy. In reality, though, keywords with zero search volume can also be incredibly valuable. This article will discuss reasons why you should target zero search volume keywords, as well as how to find and use them.

What Exactly Are Zero Search Volume Keywords?
Zero search volume keywords are queries for which there is little to no data on their respective search histories. These keywords are typically longer than general terms with high search volume, and are much more specific in nature. While tools like Google AdWords and Moz can provide general data on the competitiveness of certain keywords, they cannot provide any information on how often these keywords are actually being searched.

The keyword “link building” has hundreds of thousands of searches each month, making it a popular and highly competitive term. However, if you narrow the search down to a more specific query – such as “link building for nail salons” – the number of monthly searches drops to zero. This doesn’t mean that this term isn’t valuable, but rather that it is a more niche query that not many people are searching for.

SEOs and marketing professionals should take these zero search volume keywords into account when optimizing their content and websites. Even though the competition may be lighter, optimizing for these queries can still be valuable because it allows you to target a specific audience who is interested in what you have to offer.

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