110: From Indifference to Magnetism: Shedding Formality to Fuel Funding and Engagement
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Formality is keeping your funding stuck and your superfans from finding you. Many nonprofits come to me with growth goals, but their efforts feel stale and engagement is low. The problem? Safe, formulaic approaches. Formality creates a barrier, making your stories and fundraisers fall flat. You’re stuck in the Zone of Indifference. In this episode, learn how to break free, stand out, and create campaigns that surpass your fundraising goals.
Topics:
- Where formality sneaks in and how it’s quietly keeping donors at bay.
Writing with a 1:1 connection to ditch stale content and spark real engagement (with killer examples from top brands). - How fear of standing out keeps you stuck in the status quo—and how to work through it.
Powerful examples of how raw truth and vulnerability skyrocketed success for bold thought leaders and brands.
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
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Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
- Click here for our Free Guide: 10 Winning Email Subject Lines
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