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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Racing Pulse with Michael Felgate
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Content provided by Program Director and Michael Felgate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Program Director and Michael Felgate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Michael Felgate brings you all the latest racing news, views and interviews.
891 episodes
Mark all (un)played …
Manage series 1451189
Content provided by Program Director and Michael Felgate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Program Director and Michael Felgate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Michael Felgate brings you all the latest racing news, views and interviews.
891 episodes
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1 Craig Newitt is excited to be Pride Of Jenni's new jockey 2:22
2:22
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Craig Newitt joined Racing Pulse with Michael Felgate to discuss his weekend rides, as well as Pride Of Jenni, who he will ride if and when she makes her return to the races. See omnystudio.com/listener for privacy information.
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1 Matt Laurie with an update on Treasurethe Moment 2:18
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Matt Laurie joined Racing Pulse with Michael Felgate after Treasurethe Moment did some work at Caulfield on Tuesday morning. See omnystudio.com/listener for privacy information.
Nathan Doyle joined Racing Pulse with Michael Felgate after Private Harry cruised through a trial on Tuesday morning. See omnystudio.com/listener for privacy information.
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1 How the Caulfield track is looking ahead of Blue Diamond Day 2:47
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Sam Bennetts, the Caulfield track manager, joined Racing Pulse with Michael Felgate to discuss his plan of attack for the track on Blue Diamond Day. WHAT’S GAMBLING REALLY COSTING YOU? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.…
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1 Kate Watts reviews the Blue Diamond barrier draw 7:08
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Kate Watts from Racing.com joined Racing Pulse with Michael Felgate to go through the winners and losers from the barrier draw for the Blue Diamond Stakes. See omnystudio.com/listener for privacy information.
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1 Tempted has a tricky draw to overcome in the Blue Diamond 1:33
1:33
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Nacim Dilmi joined RSN at Caulfield after Tempted drew barrier 12 for Saturday's Blue Diamond. WHAT’S GAMBLING REALLY COSTING YOU? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.
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1 Will Bourne with the latest on Ciaron Maher's Blue Diamond runners 4:01
4:01
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Will Bourne from Ciaron Maher Racing joined Racing Pulse with Michael Felgate after the barrier draw for the Blue Diamond Stakes. WHAT’S GAMBLING REALLY COSTING YOU? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.…
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1 Mark Hunter's preview for Kyneton (February 18, 2025) 12:55
12:55
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Mark Hunter has done the form for Kyneton on Tuesday. YOU WIN SOME. YOU LOSE MORE. For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.
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1 Rory Hunter is excited to see what Autumn Mystery can do in the Blue Diamond Stakes 2:50
2:50
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Rory Hunter joined Racing Pulse with Michael Felgate to discuss how it feels to just have a runner in the race as big as the Blue Diamond. See omnystudio.com/listener for privacy information.
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1 Trent Busuttin rapt with Field Of Play's draw in the Blue Diamond 3:43
3:43
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Trent Busuttin joined RSN immediately after the Blue Diamond favourite drew barrier 5. WHAT’S GAMBLING REALLY COSTING YOU? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.
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1 Ben Hayes reacts to Tycoon Star drawing wide in the Blue Diamond 2:07
2:07
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Ben Hayes joined Racing Pulse with Michael Felgate after Tycoon Star drew one of the widest barriers for the Blue Diamond Stakes on Saturday. WHAT’S GAMBLING REALLY COSTING YOU? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.…
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1 John McArdle says My Gladiola can hit back hard in the Blue Diamond 3:39
3:39
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John McArdle joined Racing Pulse with Michael Felgate to ahead of sending My Gladiola to the Blue Diamond this weekend. WHAT’S GAMBLING REALLY COSTING YOU? For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au See omnystudio.com/listener for privacy information.
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1 Anthony Mithen shares his expectations for Blue Diamond Stakes Day 4:20
4:20
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Anthony Mithen joined Racing Pulse with Michael Felgate ahead of this year's edition of Blue Diamond Stakes Day. See omnystudio.com/listener for privacy information.
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1 Jamie Mott shares an insight on his diet and preparation 4:27
4:27
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Jamie Mott joined Racing Pulse with Michael Felgate to discuss My Gladiola's chances in the Blue Diamond, and how he prepares for the races. See omnystudio.com/listener for privacy information.
Rob Crabtree joined Racing Pulse with Michael Felgate to chat about why he loves racing and all the opportunities it has given him across the years. See omnystudio.com/listener for privacy information.
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