Do they need your service or should you brand yourself?


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In this podcast, we’ll be explaining if you should brand yourself to get new customers or if people are already searching for your business as a service.

The ultimate goal online is to have a business someone types into Google to find when they’re ready to hire you. If you sell products or common services consumers will most likely be going into Google and searching for the exact words you offer.

If you show up for those keywords that customer is more likely to buy from you. But if you have a business people wouldn’t necessarily go out and search for you would need to brand your business online.

Your ultimate goal is to use your brand to influence people that they need or want your offering. Assuming most of your ideal audience doesn’t even know they need your services it will be your job to educate, build relationships and show up on a consistent basis.

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