Valerie Bures-Bönström, VAHA: The digitalisation of fitness

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Valerie Bures-Bönström has always used sports to gather energy and confidence. So it’s not a coincidence that she already founded three companies focusing on health and motion.
In this episode, we’re speaking with Valerie about her latest adventure: her startup VAHA. The product is a mix of hard- and software, coming in the shape of a mirror. The clue: the mirror functions as a display and can show the user workout videos or offer live classes. Through built-in sensors, the mirror is able to give feedback and correct the execution of exercises.
In our interview, she does not only tell us what she envisions for VAHA, but also explains how she and her team laid the technical foundation of their software.

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