Yingying Li: building the East-West bridges


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After our insights from the Global Baku Forum – the forefront example of the international cooperation in-the-making, – we are bringing you a conversation with an individual, whose everyday work revolves around bridging intercultural misunderstandings and facilitating collaboration between the change-drivers from different countries. **Yingying Li (李莹莹)** is co-host of the “How China Works” podcast (https://www.howchinaworkspodcast.com/), trilingual cross-cultural communication and leadership coach, and founder of the next-generation consulting platform Yingfluence (https://www.yingfluence.com/), who was listed in AACYF "30 under 30“ as Excellent Chinese Entrepreneur in the U.S. 2018. Yingying shared with her personal story of discovering the values of curiousity and open-mindedness in her ongoing journey of making the “East” meet the “West”. From India to Brazil, from the United States back to China, – what does it take to be a thought leader? Is one born to be a self-conscious cross-cultural communicator? What prevents successful business-makers from expanding into Chinese markets – and their Chinese counterparts from “going global”? We hope you enjoy the episode, and don’t forget to subscribe!

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