How an Iced Coffee Empire Sold to Soft Drinks Giant Britvic with Jim Cregan

Screw It Just Do It with Alex Chisnall

Starting from working in chilly weather as a labourer to dressing up as a mermaid and hosting major festival stages, Jim Cregan's journey is a rollercoaster of unexpected twists. After hitting a low point and deciding that festivals and labour weren't his calling, Jim headed to Australia for a breather. It was there, in a random petrol station, that he stumbled upon ready-to-drink iced coffee and fell in love with its coolness. Returning to the UK, Jim, along with his sister Suze, took a leap of faith and founded Jimmy's Iced Coffee in 2011. Before hitting the shelves of Selfridge's, they tested their creation on surfers and tired binmen, proving that their iced coffee was a hit. With hard work and boundless enthusiasm, they turned their vision into a thriving business. Jimmy's Iced Coffee became a household name found in stores all over the UK. Fast forward to July 2023, and Jim and Suze made a big decision. They sold Jimmy’s Iced Coffee to Britvic, a soft drinks giant, but here's the twist—they're not saying goodbye. Jim and Suze are staying on as ambassadors to guide the brand's future.