Artwork

Контент предоставлен Casey Cheshire. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Casey Cheshire или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

Realigning Using Marketing Strategy - Natalie Nathanson - Hard Corps Marketing Show - Episode # 285

44:44
 
Поделиться
 

Manage episode 329091896 series 2775894
Контент предоставлен Casey Cheshire. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Casey Cheshire или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!

Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm


So many teams want to start generating leads before getting any kind of marketing plan in place, but that leads to sales and marketing getting misaligned. Natalie Nathanson is here to help realign your company and streamline the planning process so you can crush your objectives. Get ready to learn about the Three M’s your marketing plan needs to have, how to use data for informed execution, and reach your audience with content in their favorite format.

Busted Myths:

  • You need a marketing strategy in place before trying to generate leads! Without a game plan, you’ll get stuck in a cycle of wasting time and resources. When people want to skip creating a plan, it’s likely prompted by a lack of understanding of marketing.

Takeaways

  • In B2B marketing especially, terms can have different meanings to sales and marketing which can lead to misalignment on the goals and methods. Make sure everyone has the same understanding of what qualifies as a lead.
  • Creating a marketing strategy for your company should address both the short-term needs of the company and the long-term initiatives that push the company where it wants to go.
  • When creating a good marketing strategy for an initiative, you need to know the Three M’s which are the market being targeted, the message of the initiative, and the mechanism to run the initiative.
  • The length and format of a marketing plan really depend on the scope of the initiative, however, it should always answer what needs to be deployed and what does success look like?
  • Using informed execution relies on testing smaller ideas to provide initial indicators of what’s working during the planning phase of a campaign so that once it is time to execute the larger plan, it can be based on the data from the prior experiments.
  • Your marketing plan needs to be flexible to accommodate the blistering pace of change in the world of marketing.
  • Create good content in the format that your audience prefers to consume content in whether it be written, video, podcast, etc.

Quote of the Show:

  • “Long gone are the days of putting together a 12-month roadmap and then executing one month at a time until you get to the end” - Natalie Nathanson

Shout Outs:

  • Women Presidents Organization
  • Entrepreneurs’ Organization
  • The Marketing Book Podcast
  • The Trojan Horse Affair Podcast

Book Recommendations:

  • Getting Naked by Patrick Lencioni

Links:

Ways to Tune In:

  continue reading

365 эпизодов

Artwork
iconПоделиться
 
Manage episode 329091896 series 2775894
Контент предоставлен Casey Cheshire. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Casey Cheshire или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!

Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcm


So many teams want to start generating leads before getting any kind of marketing plan in place, but that leads to sales and marketing getting misaligned. Natalie Nathanson is here to help realign your company and streamline the planning process so you can crush your objectives. Get ready to learn about the Three M’s your marketing plan needs to have, how to use data for informed execution, and reach your audience with content in their favorite format.

Busted Myths:

  • You need a marketing strategy in place before trying to generate leads! Without a game plan, you’ll get stuck in a cycle of wasting time and resources. When people want to skip creating a plan, it’s likely prompted by a lack of understanding of marketing.

Takeaways

  • In B2B marketing especially, terms can have different meanings to sales and marketing which can lead to misalignment on the goals and methods. Make sure everyone has the same understanding of what qualifies as a lead.
  • Creating a marketing strategy for your company should address both the short-term needs of the company and the long-term initiatives that push the company where it wants to go.
  • When creating a good marketing strategy for an initiative, you need to know the Three M’s which are the market being targeted, the message of the initiative, and the mechanism to run the initiative.
  • The length and format of a marketing plan really depend on the scope of the initiative, however, it should always answer what needs to be deployed and what does success look like?
  • Using informed execution relies on testing smaller ideas to provide initial indicators of what’s working during the planning phase of a campaign so that once it is time to execute the larger plan, it can be based on the data from the prior experiments.
  • Your marketing plan needs to be flexible to accommodate the blistering pace of change in the world of marketing.
  • Create good content in the format that your audience prefers to consume content in whether it be written, video, podcast, etc.

Quote of the Show:

  • “Long gone are the days of putting together a 12-month roadmap and then executing one month at a time until you get to the end” - Natalie Nathanson

Shout Outs:

  • Women Presidents Organization
  • Entrepreneurs’ Organization
  • The Marketing Book Podcast
  • The Trojan Horse Affair Podcast

Book Recommendations:

  • Getting Naked by Patrick Lencioni

Links:

Ways to Tune In:

  continue reading

365 эпизодов

Все серии

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство