Creativity in demand generation: Mat Harper, Palo Alto Networks

The Changemakers

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialising in email marketing and automation and has explored a variety of roles from Marketing Program Manager and Chief of Staff, EMEA Marketing to his current position.
Palo Alto Networks is a multinational cybersecurity company. They are an ambitious and boundary-pushing business, that continually delivers innovation to enable secure digital transformation—even as the pace of change is accelerating.
At a time when their business is growing, and the demand generation hub goes from strength to strength, we chat about the culture of innovation and so much more.
Listen as we discuss:

• Creativity in demand generation
• How hackers inspire his team
• Why cybersecurity is a more creative industry than you might think
• The challenges of creativity in a global giant vs. a start-up business

Follow Mat on LinkedIn: https://www.linkedin.com/in/matharper
Don’t forget to subscribe to our Changemaker podcast for insights experiences and stories to help you supercharge your own creativity.

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️