))
S1 EP8: Cody Plofker on Building a Beauty Brand | Growth Marketing | Jones Road Beauty
Manage episode 327401641 series 3322683
Контент предоставлен Alex Garcia. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Alex Garcia или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Cody Plofker is the marketing genius behind Jones Road Beauty, founded by cosmetics giant, Bobbi Brown. He knows exactly what it takes to build a brand and he’s got 3 playbooks for you.
When you’re the son of beauty empire founder Bobbi Brown, you’re already under pressure, but Cody Plokfer is a marketer at the top of his game. Tasked with growing a new, clean makeup brand, Jones Road Beauty, Cody isn’t afraid to jump on trends and experiment.
Alex and Cody race through 30-minutes of the most relevant and actionable insights you’ll find anywhere. Hear how Jones Road Beauty is leveraging TikTok, what works (and doesn’t) for business accounts, and how zero party data is the trick you need to raise your conversion rate.
You’ll also hear how Cody works Facebook and why creative must always come first.
These 3 highly actionable playbooks will transform your view of social media content and all inside 30 minutes. Grab a coffee and a pen.
And if you’re looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Follow Cody:
Twitter: twitter.com/codyplof
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx
13 эпизодов
Поделиться
