TOP 10 Podcasting Success Factors

Improve Podcast School - Podcasting Growth, Marketing and Monetization Tips

TOP 10 Podcasting Success Factors

I’ve run an extensive survey of podcasters, trying to find out what works and what doesn’t to make a podcast successful. Trying to see if there are some things that successful podcasters do more often and do those things impact how much money you can make from podcasting.

One of the core findings from this survey was the podcasting success factors. The TOP 10 Things Successful Podcasters, who make over $50,000 per year from their show, do differently, unlike podcasters who still struggle with monetization.

If you want to see the chart of those TOP 10 Podcasting Success Factors, simply go to improvepodcast.com and download the full deck with study results.

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1. Detailed understanding of target audience
2. Researching the competition
3. Being very active in promoting their shows
4. Using narration and storytelling
5. Publishing case studies, research, and analysis
6. Sponsorship is the main monetization method
7. Using 4+ marketing channels
8. Monetizing with sponsors and host-read ads
9. Using a full script for recording
10. Use 3+ monetization channels

If you are struggling with starting your own podcast, and need professional advice, go to improvepodcast.com/pro

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Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

* Microphone - Shure SM7B - amzn.to/3bikQXj

* Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

* Preamp - Cloudlifter - amzn.to/3bfFreF

* Music - Soundstripe - improvepodcast.com/soundstripe

* Full Podcasting Gear Recommendations improvepodcast.com/gear

Mentioned resources:

* Eric Ries, The Lean Startup - amzn.to/37T6cGF

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Need help with podcasting?

* Check what I can do for you at improvepodcast.com/pro