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DMO Leader Scott Larson | Insane Amount of Data

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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 328537134 series 3341248
Контент предоставлен Wendy Jae + David Tucker. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Wendy Jae + David Tucker или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Destination Changemakers Episode 003

Guest Scott Larson from Visit Laramie talks about DMO Marketing Success

Making a good thing... Great!

Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state - The Steamboat Chamber Resort Association.

Visit Laramie Executive Director Scott Larson has completely reimagined this Wyoming brand in a few short years. Previously this Destination Marketing Organization was highly dependent on advertising to drive interest in the area. Today, the destination and website are an organic powerhouse on Google and Social Media. Combined with a complete rebranding of the organization and website, its hard to miss Visit Laramie in the Search Results if you are planning a trip to Wyoming

Timestamps - Dive Directly In!

01:20 Intro - Scott Larson On-Ramp

02:40 Marketing and Strategy Lovefest

04:00 Journey from Digital Marketing to Executive Director

05:18 Biggest Marketing Success Story

07:02 Rebranding the Visit Laramie Organization

07:30 Most Important DMO Traffic Driver

08:44 DMO Most Important Social Media Channel

10:15 DMO Biggest Marketing Challenge

11:19 Pandemic Impact on Travel

13:20 Career Advice - Most Important Marketing Skills in the Next 3 Years

15:01 Career Advice - How to get started as a Destination Leader

16:34 Cultivating Passion in a DMO Organizations and Teams

Episode Resources

Scott Larson | LinkedIn

Visit Laramie I www.visitlaramie.org

Recent Posts | Wyoming Travel Blog

Grow Together

Have dreams of shifting your own life or leveling up your travel marketing chops?

! 👉 Become a Destination Changemaker Join our community

Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google!

Get advanced travel marketing coaching from two travel marketing experts.

👉Join Travelers Book Direct Club “TBDx Club

Connect With Us or Become a Podcast Guest

David Tucker I LinkedIn

David Tucker I Instagram

Wendy Jae I LinkedIn

Wendy Jae I Instagram

Like this episode?

Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.

  continue reading

4 эпизода

Artwork
iconПоделиться
 

Архивные серии ("Канал не активен" status)

When? This feed was archived on December 02, 2022 02:05 (1+ y ago). Last successful fetch was on May 16, 2022 02:12 (2y ago)

Why? Канал не активен status. Нашим серверам не удалось получить доступ к каналу подкаста в течении длительного периода времени.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 328537134 series 3341248
Контент предоставлен Wendy Jae + David Tucker. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Wendy Jae + David Tucker или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Destination Changemakers Episode 003

Guest Scott Larson from Visit Laramie talks about DMO Marketing Success

Making a good thing... Great!

Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state - The Steamboat Chamber Resort Association.

Visit Laramie Executive Director Scott Larson has completely reimagined this Wyoming brand in a few short years. Previously this Destination Marketing Organization was highly dependent on advertising to drive interest in the area. Today, the destination and website are an organic powerhouse on Google and Social Media. Combined with a complete rebranding of the organization and website, its hard to miss Visit Laramie in the Search Results if you are planning a trip to Wyoming

Timestamps - Dive Directly In!

01:20 Intro - Scott Larson On-Ramp

02:40 Marketing and Strategy Lovefest

04:00 Journey from Digital Marketing to Executive Director

05:18 Biggest Marketing Success Story

07:02 Rebranding the Visit Laramie Organization

07:30 Most Important DMO Traffic Driver

08:44 DMO Most Important Social Media Channel

10:15 DMO Biggest Marketing Challenge

11:19 Pandemic Impact on Travel

13:20 Career Advice - Most Important Marketing Skills in the Next 3 Years

15:01 Career Advice - How to get started as a Destination Leader

16:34 Cultivating Passion in a DMO Organizations and Teams

Episode Resources

Scott Larson | LinkedIn

Visit Laramie I www.visitlaramie.org

Recent Posts | Wyoming Travel Blog

Grow Together

Have dreams of shifting your own life or leveling up your travel marketing chops?

! 👉 Become a Destination Changemaker Join our community

Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google!

Get advanced travel marketing coaching from two travel marketing experts.

👉Join Travelers Book Direct Club “TBDx Club

Connect With Us or Become a Podcast Guest

David Tucker I LinkedIn

David Tucker I Instagram

Wendy Jae I LinkedIn

Wendy Jae I Instagram

Like this episode?

Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.

  continue reading

4 эпизода

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