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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by NBC News, Lawrence O'Donnell, and MSNBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NBC News, Lawrence O'Donnell, and MSNBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Drawing upon his experience as a former chief of staff on the Senate Finance Committee and as an Emmy-winning executive producer and writer of ‘The West Wing,’ Lawrence O’Donnell examines the compelling and impactful political stories of the day. Join him every weeknight.
Content provided by NBC News, Lawrence O'Donnell, and MSNBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NBC News, Lawrence O'Donnell, and MSNBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Drawing upon his experience as a former chief of staff on the Senate Finance Committee and as an Emmy-winning executive producer and writer of ‘The West Wing,’ Lawrence O’Donnell examines the compelling and impactful political stories of the day. Join him every weeknight.
Tonight on The Last Word: Resignations mount at the Justice Department under Trump. Plus, Democrats demand answers on Elon Musk’s access into Social Security. And Trump and Putin officials meet without a Ukrainian envoy. Andrew Weissmann, Sen. Ron Wyden, and Timothy Snyder join Lawrence O’Donnell.
Tonight on The Last Word: Musk’s DOGE team targets the Social Security and IRS systems. Plus, the White House claims in a court filing that Elon Musk is not the administrator of DOGE. Also, a former USAID officials speaks out against the Trump-Musk funding freeze. And Lawrence O’Donnell discusses the legacy of SNL’s Executive Producer Lorne Michaels with Susan Morrison, author of the new book ‘Lorne.’ Sen. Amy Klobuchar, E.J. Dionne, and Anne Linn also join Lawrence O’Donnell.…
Tonight on The Last Word: A DOJ lawyer eviscerates Donald Trump in their resignation letter. Plus, a new lawsuit against Elon Musk claims that his role and DOGE are unconstitutional. Also, U.S. Sec. of Defense Pete Hegseth says returning Ukraine to its 2014 borders is “unrealistic.” And Democrats win big in special election after Trump attack. Andrew Weissmann, Rep. Jamie Raskin, William Tong, William Taylor, and Ken Jenkins join Ali Velshi.…
Tonight on The Last Word: Six prosecutors resign after refusing to drop charges against NYC Mayor Eric Adams. Plus, a former USAID official speaks out against the Trump-Musk funding freeze. Also, the GOP advances a budget plan that calls for healthcare cuts. And Elon Musk meets with India’s Prime Minister in Washington D.C. Andrew Weissmann, Sarah Charles, Rep. Brendan Boyle, and Norm Ornstein join Lawrence O’Donnell.…
Tonight on The Last Word: U.S. inflation worsens with rising grocery and gas prices. Plus, Senate Democrats push GOP on Trump’s economic agenda. Also, the Trump-Musk USAID freeze puts HIV treatment in Africa at risk. Rep. Melanie Stansbury, Sen. Sheldon Whitehouse, and Declan Walsh join Lawrence O’Donnell.…
Tonight on The Last Word: Trump fires the USAID Inspector General after a critical report. Plus, concerns grow that the Trump administration won’t comply with the courts. Also, Fmr. Secretary of the Interior Deb Haaland announces her run for governor of New Mexico. Nicholas Kristof, Sen. Tammy Baldwin, David Super, also join Lawrence O’Donnell.…
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