Why Your “Why” Matters So Much (Bonus EP33)

Small Business Sweet Spot

The best social sharing snippet from Jude in this interview... "That is why I believe your marketing is more than your portfolio, because you need to come from a different place. When clients are thinking about, why should I work with you? Versus any and every other option available to me, that question really boils down to why you, and that why you is more than just your portfolio. You have to dig deeper than that."

In this episode, I talk with Jude Charles, a master storyteller dedicated to helping entrepreneurs tell their stories in powerful ways. Having worked with clients like Google and Steve Harvey, and author of the book Dramatic Demonstration, Jude reveals his approach to capturing real moment narratives beyond portfolios. We go through a live demonstration of his Story Bank Journal. A super easy way for business owners to find and tell impactful stories.

02:50 Marketing Beyond the Portfolio
07:20 Vulnerability in Storytelling
10:53 Capturing Real Life in Documentaries
18:46 Finding and Telling Your Stories
20:14 A Tool for Collecting Stories
21:19 Creating and Using the Story Bank Journal
21:45 Story Prompts to Spark Your Creativity
22:56 Seinfeld Moments
23:39 Transforming Stories into Lessons
23:51 Client Experiences with the Story Bank Journal
30:14 Importance of Client Testimonials
32:51 Using Stories to Communicate Value
34:38 Skydiving and Storytelling
37:46 Takeaway

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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