How Free-to-Play is Driving User Engagement
Manage episode 435342089 series 3587870
How can iGaming operators leverage free-to-play games to drive user acquisition and engagement? According to industry expert Jamie Mitchell, the key lies in creating personalised, data-driven free-to-play experiences that serve as a top-of-funnel entry point for potential customers.
By offering incentives like cash prizes or free spins, operators can attract a wide audience and start building valuable relationships. The real power, however, comes from using these free-to-play interactions to collect contextual data on user preferences and behaviours. Armed with these insights, operators can craft highly targeted marketing campaigns that dramatically improve conversion rates from first-time signups to paying customers.
0:00 Free-to-play games benefits.
3:54 Why free-to-play games drive user acquisition and conversion.
7:45 Personalisation in user offerings.
10:39 Measuring free-to-play success: conversion and first-time depositors.
12:24 Navigating regulatory landscape for free-to-play strategies.
14:54 Key free-to-play KPIs.
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