EP2: Beyond AI - Navigating the Future of Work and Storytelling with Nico Ceballos Jones

Storytelling For Social Impact

Storytelling For Social Impact EP2: Beyond AI - Navigating the Future of Work and Storytelling with Nico Ceballos Jones

In this episode of the 'Storytelling for Social Impact' podcast, our host Ravinol Chambers welcomes Nico Jones, founder of Story Captain, to discuss the significance of storytelling in driving social change particularly in a post AI world with a focus on SDG 8 - Decent Work & Economic Growth.

They explore the importance of identifying and naming core stories, the future of work in an AI-driven world, and the role of storytelling in navigating societal shifts.

Nico shares practical tips on how individuals and organisations can harness the power of stories to inspire, influence, and create meaningful change.

Tune in to learn about the strategic use of storytelling cards, the evolving landscape of employment with emerging technologies, and the essential elements that make a story impactful.

00:00 Introduction to Storytelling for Social Impact

00:36 Meet Our Special Guest: Nico Jones

01:02 Nico's Journey and Passion for Storytelling

02:39 The Power of Naming Your Story

03:05 Exploring Sustainable Development Goals

03:23 Future of Work and AI

03:53 Icebreaker: Nico's Relationship with Weather

04:57 Seasons in Business and Personal Growth

06:43 Navigating Global Concerns and Personal Impact

08:55 Defining and Understanding Stories

11:42 Fear vs. Inspiration in Storytelling

12:21 The Pull of the Parallel Timeline

17:09 Creating Core Stories and Their Impact

28:36 The Philosophy of 'No Spoon'

28:51 Nike's 'Just Do It' Campaign: A Deeper Look

30:32 The Evolution of Big Brands

31:18 Decent Work and Economic Growth: SDG 8

32:27 AI and the Future of Work

37:01 The Role of Stories in Shaping the Future

40:09 The Value of Human Experience in a Tech-Driven World

44:37 Navigating the AI Revolution

54:15 The Power of Storytelling in Overcoming Challenges

59:50 Conclusion and Final Thoughts

Nico Ceballos Jones

Nico has been helping businesses tell their stories for 20 years. Back in the day, that meant animated videos packed with flying cars, spaceships, and robots. One day he realised: the real magic wasn’t in the fancy visuals. It was in the unique expertise and insights fizzing around in the business owners’ heads. So he started looking at how the most effective entrepreneurs and changemakers got out there and communicated that magic with ease; building belief in their businesses and organisations, while others struggled endlessly. He has developed a free scorecard which you can access on StoryCaptain.co.uk as your first step towards unlocking the storytelling revelations he has uncovered so you can begin to use them to make your own epic visions a reality.

Nico 's Website

• Be Inspired Films - Purpose Driven Video Production Company - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter. We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.
• Thomas & Penny Power's 'Business Is Personal' Community - Ravinol mentions Thomas and Penny Power and how they have been bringing business people together since the 90's with Ecademy. Business Is Personal is their most recent offering bringing business people together in community.
• Mo Gawdat - Scary Smart Book - Nico references this book as an example of the challenge we face navigating the future amidst the AI explosion.
• Daniel Priestley - Key Person Of Influence Book - Nico refef=rences Daniel's book as a great example of the power of naming your process and your ideas to increase their value.
• Simon Sinek - Start With Why Book - Nico references this great book by Simon Sinek.