Episode 225: Heroes on the Water

Small Business Marketing Minute

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Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips.

Helping out that organization has reminded me of something that I already knew--getting involved in the leadership of local nonprofit organizations is a great way to get access to people with a lot of influence in your local community.

In today's episode, I talk about what I've been doing with Heroes on the Water, give some tips about how to think strategically about supporting local nonprofits so you can get the most marketing benefit from it, and give some suggestions about groups you could get involved with if you want to give it a try.

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