99 – TMG Virtual Roadshow Summer Travel Trends

Suite Spot: A Hotel Marketing Podcast

Join host Ryan Embree and TMG’s Sales Director, Diane Elderkin, as they look at the summer trends we uncovered on our summer virtual roadshow for the hotel industry. From hotel markets in Orlando, Atlanta, and even Dallas, there are some very astounding discoveries we found that will benefit every market across North America. Suite Spot Podcast · 99 - TMG Virtual Roadshow Summer Travel Trends Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. And welcome to another episode of the Suite Spot. This is your host Ryan Embree episode 99. We are one episode away from Suite Spot, 100. Thank you so much for listening. We've got a great show for you. Diane Elderkin is with me today. She's the sales director at travel media group. This episode is titled a TMG virtual road show summer travel trend. So just to give a little bit of background, what we've been doing this summer is our very own virtual road show. So we've, we're headed to five different major markets across the us, and we're gonna look at some things to really help hoteliers grow occupancy and maximize revenue during the busiest travel season of the year. So, first we start out with looking at Google search trends. We look at reputation trends and then dive into the specific, sentiment that guests are leaving on those review sites. And then we talk through how we can use some of that information for social media and marketing and advertising our property to those that are searching to stay in our area. So we are about halfway through. As of right now, we visited major markets like Orlando, which is where our headquarters are located just north of Maitland, Florida, Atlanta, Georgia, and Dallas. So we've done three and we're headed out to San Diego virtually as well as Washington DC. So again, we're at this halfway point and up to this point, we really have uncovered some really, really cool trends in patterns that we're seeing, not just in one market, but across all three. We've got Diane on. We're gonna talk through some of these trends and patterns. I think you're a great guest to bring on Diane because you and your team, you're having conversations with these hotels across the country. So you can really give some really cool insights in commentary on what this means for the hotels and the conversations that you're having on a day to day basis. So let's jump right into it. The first piece and pattern that we were seeing in these virtual road shows should be really, really excellent news for hotels. And I labeled this pattern, revenge travel pent up demand, whatever you wanna call it. It is certainly here. Orlando had 165,000 searches for hotels in Orlando per month. That's 49% year over year Atlanta, 110,000, 50% up year over year and Dallas, 90,000 a month. And that's up 82% year over year. So huge, huge numbers when it comes to travelers searching to get into these markets. Diane Elderkin: Yeah, it's so crazy to see these, major markets like Orlando, Atlanta, Dallas, start to see these type of numbers because really over the last couple of years, these are the markets that traditionally weren't seeing this, these type of numbers. And, in our experience, what we've been seeing is a lot of the secondary markets get a lot of attention. So a lot of those remote destinations people wanna get a different experience. And so, again, not necessarily these major markets, however, with the summer, you know, we know kids are outta school. People are looking to travel and not only that business travel is starting to come back and companies are starting to send their people out to meet, to network,