174: SIP Certified members give back | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

We know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevarez Memorial Scholarship. In the same spirit of giving back, this week, we want to acknowledge some of the ways SIP Certified brands give back.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Get ready for a feel-good episode about generous brands in the wine industry. And get inspired about ways that you can give back.

Vina Robles' the Arborist

Did you know that planting a tree can be as easy as enjoying a bottle of wine? It can be when you buy a bottle of Vina Robles’ the Arborist!

Vina Robles partners with non-profit environmental conservation organizations to plant trees with a portion of the proceeds from every bottle of the Arborist that is sold. Since the program started in the year 2000, nearly 33,000 trees have been planted.

When you purchase a bottle of the Arborist, you are joining them in supporting this great cause.

Two Funds by Talley Vineyards

Talley Vineyards has two charitable funds that benefit SLO County agriculture workers and students of Arroyo Grande High School.

The first to be established by the Talleys was the Fund for Vineyard and Farmworkers, created in 2004. This fund supports the Farm Worker Community in San Luis Obispo County by awarding grants to local nonprofit organizations that serve agriculture workers and their families.

Talley also supports the youth of the community through the Marianne Talley Foundation, named in honor of Brian Talley’s sister who passed away in 1993. This is a scholarship fund that supports the children of farm workers who attend Arroyo Grande High School with scholarships to support their pursuit of higher education.

Niner Wine Estate's Buck-a-Bottle

November is Buck-a-Bottle month for Niner Wine Estates. Every year, they donate $1 to a local charity fund for every bottle that is sold in their tasting room and online during the month of November.

Their 2022 fundraiser generously benefited Vineyard Team's Juan Nevarez Memorial Scholarship. Niner Wine Estates has been supporting the scholarship for years and has hosted the past few annual Scholarship Recipient Award Ceremonies at the Vineyard Team Member BBQ, where scholarship recipients, their families, and Vineyard Team members get together to enjoy great company, wine, and a meal crafted with fresh ingredients from Chef's Garden.

Thank you, Niner Wine Estates, for helping children of vineyard and winery workers achieve their dreams of higher education through your support of the Juan Nevarez Memorial Scholarship!

Sustainable funding for education opportunities

If you missed our past Marketing Tip Monday, the Vineyard Team’s Juan Nevarez Memorial Scholarship is our way of giving back to the community and contributing to a prosperous future of educated and determined professionals. This funding supports students and their families in achieving their dreams of successful graduation to pursue a professional career. The majority of awardees are first-generation college students, who have more barriers when it comes to attaining higher education.

This isn’t designed to be a one-time award. Starting in 2023, we will award two- and four-year scholarships, complete with a graduation bonus to help them launch into the next phase of life. The total will end up being in the range of $6k to $20k per student. We’ve also invested in a program mentor, Alex Gonzalez, who will be a resource to the students. This upgraded scholarship is possible because the local non-profit, Must! Charities, recognized the importance of this program and has created a matching funds program for us.

You can help the program flourish

To receive the gifted money from Must! Charities, we need to raise matching funds each year. In the true spirit of sustainability, we want to create a program that has long-lasting funds so that we can continue to better the lives of our industry's children for decades.

Use the link in the show notes to make a donation to the program, and share this podcast with those you think could benefit from learning more about the Juan Nevarez Memorial Scholarship.

Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's sustainable practices into your messaging.

Check out the show notes for links to the scholarship flyers, paycheck inserts, application, to donate, to read stories from our incredible scholars and to sign up for our biweekly Marketing Tips newsletter.

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

References:

• **SIP Smart Training online course
• Apply for the Juan Nevarez Memorial Scholarship
• Donate to the Juan Nevarez Memorial Scholarship
• Fund for Vineyard and Farmworkers – Talley Vineyards
• Scholar Stories
• Marketing Tips eNewsletter
• Niner Wine Estates
• SIP Certified
• The Marianne Talley Foundation
• Vina Robles’ the Arborist
• Vineyard Team