Manage episode 308319921 series 2836234
Are DTC brands now becoming their own media agencies? Is TikTok marketing underpriced? Where are DTC brands going with headless commerce?
Part 2 is here! This week we carry on with our discussion about growing a brand with Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets.
If you haven’t listened to Part 1 yet, make sure you do to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can boost your understanding of customer psychology.
Visit the Two Islands website: https://twoislandsco.com/
Thanks to Gorgias for being such a great sponsor!
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Follow up on LinkedIn - https://nz.linkedin.com/company/zyber
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Follow us on Instagram - zyberhq