Dia & Co’s Nadia Boujarwah On Reimagining Retail Returns


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On this episode of Tech Transformation, we’re talking about getting the right fit, the right recommendation, and – most importantly – the right returns process. We’re talking with Nadia Boujarwah, Co-Founder and CEO of Dia & Co, an inclusive apparel retailer that considers itself just as much of a tech company as it does a retailer. We dig into AI, Gen Z, and virtual try-on tech, and we get details on Dia’s TikTok strategy.

Listen to learn:

•The future of sizing and try-on technology •How Dia & Co has rethought returns to encourage the process •Learnings from engaging with and selling to Gen Z •Advice for brands and retailers on being more inclusive •Why Dia & Co recently acquired 11 Honoré

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