Texas Hispanic Policy Foundation. Our Story: Mike Madrid

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During the Presidential Election Cycle of 2020, the Lincoln Project, played a pivotal role in shaping the opinions and voting patterns of moderate-leaning Republicans and Independents. Founded by a group of former Republican Consultants, including Mike Madrid, a brilliant Latino strategist from California, the Lincoln Project almost single-handedly took down one of the most powerful political organizations in American History. Mike Madrid’s insight, unorthodox approach to political strategy, and courageous leadership in perilous political environment, literally changed the course of the 2020 presidential election. In the Season Finale of Our Story, hear Mike Madrid talk about where we have come from politically, where we are today, and what is likely coming next in American politics.

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