The Business Storytelling podcast

#Business #Marketing #Christoph Trappe

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Business Storytelling Podcast

Series home•Feed•Pay the publisher

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

787 episodes

The Business Storytelling Podcast

17 subscribers

updated 17 days ago

Series home•Feed•Pay the publisher

787 episodes

#Business #Marketing #Christoph Trappe

Все серии

1
720: How to connect business storytelling to revenue 23:59

17 days ago23:59

23:59

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto , a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast". Connect with Sheri here: growthlanestrategies.com Skip to other content Content with purpose drives real results (1:48) Using AI to analyze data, not just create content (3:59) Measuring success beyond numbers (6:54) The overlooked middle funnel opportunity (11:07) Re-engaging dormant contacts for revenue (16:12) Setting realistic timelines for content ROI (20:07) Progress over perfection in content creation (22:49) Maximizing value through content repurposing (23:32)…

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719: Reviving the American Dream: The story of the Vortic Watch Company 24:00

22 days ago24:00

24:00

RT Custer , co-founder and CEO of the Vortic Watch Company , joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers. Shop for your one-of-its-kind watch here: https://vorticwatches.com Skip to a specific section of the conversation: (0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches (4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches (8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski (11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers (13:44) History of pocket watches: From mobile timekeeping to modern wristwatches (17:33) Why Vortic focuses exclusively on American-made pocket watches (19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches (22:09) How customers choose their Vortic watches: The importance of personal connection and story…

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718: What's good AI prompt writing? 21:07

4 weeks ago21:07

21:07

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here: https://amzn.to/3Ey5I9a

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717: Is copywriting a good career? 23:16

5 weeks ago23:16

23:16

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing processes - Speed vs quality expectations (4:02) Job Market Analysis - Number of copywriter positions on LinkedIn - Difference between "copywriter" and "copywriting" roles - Various job titles that include copywriting duties (8:15) Modern Copywriting Requirements - Cross-channel expertise - Digital and physical content creation - Platform-specific writing considerations (12:30) Data and Analytics in Copywriting - Importance of metrics - Challenge of measuring multi-channel campaigns - Balance between creation and analysis (15:45) Role Evolution and Job Requirements - Perfectionism vs productivity - Grammar and editing expectations - Years of experience needed - Integration with strategy and data analysis (18:20) Tools and Technology - AI tools for content creation - Transcription services - Video editing capabilities - Avatar creation tools (20:45) Career Outlook and Conclusions - Number of people with copywriting in their titles - Job market realities - Career viability assessment - Changing expectations in the field More episodes: http://christophtrappe.com/podcast…

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716: Podcasters highlight their favorite non-profits during Podcasthon 2025 22:49

6 weeks ago22:49

22:49

Jeremie Mani , founder of Podcasthon , joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

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715: "We Tried That Once" And Other Excuses That Sabotage Business Success! 24:29

7 weeks ago24:29

24:29

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus , author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

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714: How to measure the impact of SEO 24:06

7 weeks ago24:06

24:06

Brian Piper , author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8…

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713: AI and Copyright - How does it all work? 22:52

8 weeks ago22:52

22:52

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

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712: The art of self-leadership with Heather Younger 23:49

10 weeks ago23:49

23:49

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731…

1
BONUS: How I clean up sound on video with Adobe Podcasts 3:23

12 weeks ago3:23

3:23

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

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711: What's the role of business storytelling in research? 24:30

12 weeks ago24:30

24:30

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

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710: The value of online reviews for local businesses. 23:40

12 weeks ago23:40

23:40

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.…

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709: Should you use your name as your website's URL 23:04

12 weeks ago23:04

23:04

I have ChristophTrappe.com . Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

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708: The role of creativity in advertising 23:32

12 weeks ago23:32

23:32

James Hurman , founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY…

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707: Are you saying what people can't unhear? 24:15

13 weeks ago24:15