24. Innovate – even 1% difference can be the difference

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Сделано Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen и найдено благодаря Player FM и нашему сообществу. Авторские права принадлежат издателю, а не Player FM, и аудиоматериалы транслируются прямо с его сервера. Нажмите на кнопку Подписаться, чтобы следить за обновлениями через Player FM или скопируйте и вставьте ссылку на канал в другое приложение для подкастов.

As I mentioned yesterday in Tip#23, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.

It matters.

Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight and foresight that only YOU can bring to the conversation through your years of experience and knowledge.

Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral.

Another way to do that is to:

  • Innovate – even 1% difference can make the difference

So here are some tips to help you come up with content ideas. Specifically the type of content people WANT to read and will help you stand out, be heard and influence your ideal client?

An interesting poll that Linkedin’s ran a while ago may just be helpful. In fact, ‘Fresh Ideas and Inspiration’ topped the poll at 60%, followed by ‘New Industry Insights’ in second place at 29%.

Here’s what I would add – especially important if you’re looking to add value to the conversation WHILE build your reputation as a trusted authority - that trusted voice in your industry.

Be mindful your ‘Fresh Ideas and Inspiration’ are specific and relevant to your industry. Because while those inspirational ‘popularity posts’ may generate higher levels of engagement, you’ll want to spend the majority of your time creating posts that challenges the status quo, inspires new ways of thinking to your industry, while showcasing your thought leadership.

So, specificity and relevancy are key.

Here are 3 ideas to get your creative content juices flowing when it comes to innovating – even at 1%:

  • Look at what other people in your industry are talking about AND go deeper. Much deeper.
  • Pinpoint the areas no-one’s talking about. Find evidence that validate its importance and relevance, and continue to bring fresh and innovative insights into this area.
  • Research other industries and pinpoint overlapping similarities/challenges/solutions to build a solid business case for why change is needed and why outdated principles/approaches are no longer valid.

YOUR NEXT STEP:

Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage

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If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:

To staying ambitious, Annemarie

Learn more about your ad choices. Visit megaphone.fm/adchoices

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