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30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic
Manage episode 309981385 series 3027283
Контент предоставлен The ClickZ Digital Marketing Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The ClickZ Digital Marketing Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.
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33 эпизодов
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Manage episode 309981385 series 3027283
Контент предоставлен The ClickZ Digital Marketing Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The ClickZ Digital Marketing Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.
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Похожие на The ClickZ Digital Marketing Podcast
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Работайте офлайн с приложением Player FM !
